BDM Highlight Churn Insights due to Ads at the NABshow of 2019 • BDM

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BDM Highlight Churn Insights due to Ads at the NABshow of 2019

In the news09.04.2019
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  • April 8, 2019
  • Las Vegas Convention Centre Booth C8627 (Belgium Pavilion)

Taking back control of your data in this era of delinearisation?

Know exactly how your ad is impacting your content consumption?

What is the best spot for placing an ad in your content?

BDM Reco is present at the NABshow 2019 – where we are showcasing how we help broadcasters and publishers taking back control of their data. BDM helps by both providing complementary insights in dashboards and action levers through algorithmic personalisation tools.

Day 1 – Our First Highlight during the NABshow 2019

Where and when to place an ad is always a challenging discussion between the editor and the advertising agency. That’s where BDM can help you. Today, ads server and traditional analytics tools are typically used to understand key performance data of ads. But you need to know more, you need to know the link between ad performance and the consumption churn. BDM has developed dashboards and algorithms to help you understand, in detail, how the ad is impacting the consumption of your content. Having detailed insights, on top of existing ad performance data, you will be able to control the consumption churn, while maximizing revenues from ads. On top, we are able to advise you to serve or not an ad for a content for a user or not for each type of ad (pre/mid/post-roll) but it always remains up to you to follow or not our suggestion.

Want to learn more?

Visit us during the NABshow at booth C8627

Below you can download a teaser of ad insight graphs we can make.

Download

A Teaser of our Ad Insight Dashboards png - 455.90 KB